The redesigned app supported both iPad and iPhone sized devices
The SideReel iOS app was designed to help television fans find, watch and track favorite shows conveniently from their mobile devices. As the Director of Product & UX, I conceived of and managed the production of a new SideReel iOS app. Working with a graphic designer and a software engineer, I provided UX design, interactive prototypes, and product management for the app. As the business owner for the app, I constructed reports on downloads, ratings, event metrics, and active users. Released in 2014, the redesigned SideReel iOS app was downloaded on over 1.4 million devices.
High-level app architecture
Early sketch of iPad view for app
